GENERATION IMPACT

A ground-breaking study into the hopes, challenges and fears of the generation at the centre of the greatest transfer of wealth of all time.

Who are Generation Impact?

With the seismic shift of wealth ownership in the coming decade, the next generation will shape our future economies, culture and tackle humanity’s biggest challenges.

As they define their purpose and take on the responsibility of their family’s wealth, one thing is clear: there has never been a better time for wealth owners to have a positive impact in the world.

This is Generation Impact.

Our research

While much is written about the next generation, their own perspective is often missing. This study offers a deeply human view of GenIMPACT — who they are, their stories, their motivations, their pressures and the impact they seek to make.

We explore the future they envision and its implications for managing family wealth and legacy.